B2B marketing is the technique used by businesses to sell their service to other businesses. The important objective of B2B marketing is that you reach out to the right organisations and convince them to purchase your services, whether it’s using traditional methods or using what technology has to offer today.

But having said this doesn’t mean it’s easy. Because there are elements you must avoid and this is what we will discuss. Let’s begin with:

Lack of Communication

The key to having good B2B marketing is good communication between you and your clients or associates. This means not avoiding or ignoring them but keeping in touch with them, responding to emails, phone calls or messages.

Being responsive is an effective way to keep in communication with them. By being informative and the giving answers they need will help gain their trust in you and ultimately continue purchasing your services.

Follow-up is essential and being positive at all times during your conversations with your businesses associates will go a long way.

Your view on Social Media

Being active on your social media platforms is indeed important, but what’s more important is reaching out to the right potential clients or associates. Not all social media platforms will reach out to the clients you’re looking for, so you need to choose the best one for your business.

Social Media platforms like Twitter, Facebook, Instagram and LinkedIn are very effective channels, so this is where the most engagement should happen. Do not use the same approach on all platforms because each one has its own audience and need to be approached in their own particular way.

Content with no value

As you may know, content is very important to creating awareness of your brand and ultimately having a successful marketing strategy. But to have a successful campaign you need to avoid producing content that is irrelevant has no value and does not answer your client’s questions.

The important factor is to keep your content relevant and valuable as to attract them and keep them enticed. This in turn, will make them trust you and will most likely make them come back for more information about your services.

Being outdated

The world and most things in it, is constantly changing and adapting to the times. This means technology is evolving and in most cases, individuals and businesses whether small or big, need to adapt.

Everything nowadays can be found in digital form, so if your business is still using traditional methods, now is the time to move on from that and look at your company’s objectives from a modern perspective.

If you are making the transition from traditional to digital, you might even be surprised by the amount of information that will be at your disposal. This adaptation will fuel your business and company to do greater things in the future.

Complex Websites

In simple terms, the main reason why having complex websites should be avoided is because of the paradox of choice. Since we are talking about B2B marketing, if you are marketing via your website in any market, not only with other Cyprus websites or e-businesses, then less is more.

When users visit websites and are overwhelmed with too much information, it will, of course, confuse them and will likely cause them to scroll quickly through the pages and eventually leave. Keeping your website sweet and simple should be your aim, this in turn, makes it more inviting and users will stay longer. When users or business associates are intrigued with what they see, you will have built some trust and they will come back for more business and use your services again.

Published on August 01, 2019