If Search engine optimization (SEO) and content marketing had physical bodies, they would probably be fictional characters Obi-Wan and Anakin Skywalker. The reason we mention this is because for these to be successful, they need to work together, hand in hand, just like these two characters always did.
Both SEO and Content Marketing, are of great importance when it comes to any online page and both have changed the digital marketing landscape and the way it works. But these two digital marketing strategies are not the same.
SEO refers to a more technical process of increasing quality traffic and attracting users to your webpage, whereas content marketing refers to using valuable content to convert simple users into profitable customers.
In effect, SEO needs content as all Webpages need keywords, articles, blogs and images to work successfully and create traffic. Consider some of the ways SEO and content marketing work together.
One of the things that stand out most about SEO is the element of finding relevant keywords and using them in your content. In doing so, your keywords will rank high in Google’s search engine result pages (SERP).
You need to remember that you cannot simply throw a bunch of relevant keywords in one sentence and expect to get high rankings in a Google search. Your keywords must be appropriately and orderly added because as mentioned at the start, SEO and content must work together to be successful.
To follow a strategic approach, you can hire a professional team of SEO experts and digital marketers that can help you with implementing these keyword strategies.
- Optimize: As mentioned before, SEO takes over the more technical side of things, so with this in mind, technical optimization is important because it makes your webpage more attractive to search engines.
- Meta and Tags: Having articles, links to your site and keywords is merely the beginning to SEO. You must consider improving your meta titles, meta descriptions and make good use of your tags. These need optimization as well, as to allow users to recognize the information from the pages before accessing them.
- Headers: There are many different types of header tags but each hold their own importance as they help differentiate headings from subheadings and those from other content. These help create an orderly and appropriate structure within the page.
- Broken Links: Avoiding having broken links is necessary as these can be very annoying to a user. Speaking of which, broken links can cause much damage to any SEO strategy and webpages, so staying on top of the situation and checking if all pages and subpages work, is vital.
Online traffic may refer to links whether outbound, inbound and connecting them with high domain authority sites. This is where you need to produce high-quality content and get a link back from the external domain. Ultimately, this creates and boosts online traffic to your site.
The fact of the matter is, SEO and Content Marketing are not the same, but one without the other will not work. SEO will be successful only if content marketing is appropriate and valuable.
In comparison with our physical example in the beginning, together, Obi-Wan and Skywalker were unstoppable. Likewise, with SEO and content marketing, if used properly, they can be a powerful force leading to much success.
Published on June 05, 2019