Search Engine Marketing (SEM)

There are three major components to a winning website – beautiful design, engaging content and high search engine visibility.

It is essential for people to be able to find your website easily when searching on Google or the other major search engines. If they can't, it won't matter how visually stunning it is or that you are selling the best products or services on the web. No one will see it.

This is where SEO (search engine optimisation) comes in – we analyse and then optimise your entire site to make sure that your business is seen by as many potential customers as possible. And when they get to your site, we make sure they find what they are after quickly and simply, converting them into loyal, repeat customers.

At Web Theoria, we understand how the web works and more crucially, how people use it. We aim to get your website to the top of the search rankings to maximise its business potential.

Evaluate & Analyse

We begin by evaluating and analysing the keywords and phrases used by people searching for your services or products. Many businesses get this wrong by thinking they know how their customers search. We take away the guess work and use cold hard facts.

Site Structure

We assess and plan the best website structure to achieve maximum SEO effect while maintaining optimum user experience. This important process is coordinated with all design departments within Web Theoria to maintain a coherent process at all times.

Content

The content on your site must be optimised for both the search engines and visitors. It needs be appealing to people, with the power captivate and convert visitors into customers while at the same time it must attract the search engines by being unique (Google loves original content), correctly structured (titles, headings, bold type) and feature key words and phrases.

Marketing

Now we start spreading the word to gain attention. We submit entries to directories, search engines or build bespoke sites to promote yours. The techniques used at this stage depend on the type of business, competition, target market and time frames involved. We use the most appropriate methods to achieve the highest returns.

Assess & Refine

Search engine marketing and optimisation is a continual process. When a website goes live it becomes a living entity - it must be looked after as it grows and be kept fresh and healthy in order to thrive. This is why we continually analyse performance and provide you with progress reports for the duration of the project.

We consult you at every stage of the process, constantly evaluate your needs and keep you up to speed with the latest SEM developments.

A Style of Photography
Google Future SEO