Google and the future of SEO (Search Engine Optimisation)

30.11.2011

Are thousands going to lose their jobs because of new developments in SEO? Cyprus based web consultants working for Web Theoria Ltd, a fully digital media company, are here to discuss the future of SEO, as well as what is driving Google's SERPs (search engine results pages) into a new era.

Facebook, Twitter, LinkedIn, Google +1 and others are affecting the future evolution of SEO. Proven studies from researchers and passionate explorers of Internet Marketing are saying that it is better to spend time getting valuable Twitter or Facebook followers than it is chasing links and articles.

These same explorers also place greater importance on creating unique content and having fresh, quality information for users to search and read, to entice visitors back for more. This of course isn't new, many may say, but Google has found ways to analyse data in a way it has never done before. Yes, the mega-giant is working hard trying to clean its SERPs of unwanted pages that threaten to overpower the genuine, high quality, relevant content, forcing them from the top of the page rankings.

But how will the future unravel now that social media is affecting the SERPs? That remains uncertain, but one thing's for sure - today's rankings are influenced by words mentioned everywhere: links found in social media, news publications, blog and website comments, and just about every other source of content that fills the web.

Will people lose their jobs? On the contrary; more and more companies, even in Cyprus, are looking to increase their spending on internet marketing such as SEO, online ads, social media, and brand promotion on the web. In a world where technology drives decisions, a world where paper is more precious than before, a world where trains, cars and transportation in general is increasingly expensive, the web is here to triumph, not just today but far into the future.

The average American surfs 2554 pages a month according to VOX magazine. Do you really believe we are far from those numbers in Cyprus? Now is the time for companies to embrace the presence and the abilities of the internet.

Talk to one of our consultants to understand the possibilities of advertising online.

Web Theoria works to make some few to out-stand the crowd!

Article by Christopher Zenios
SEO Consultant for Web Theoria